As i’m about to launch a campaign with a colleague on @indiegogo I thought I’d share some tips i’ve picked up, in going through this process.
I’ve friends and fellow filmmakers whom have both failed and succeeded with crowdfunding for their projects.
- PLAN… Plan every step. Have a calendar of what your doing each day of the campaign and add to it as you go along.
- ASSETS… Get them in place before you launch. We rushed a launch of a campaign once, rushing the video, the perks and not planning in enough time for increasing our bids. Get all your graphics titles etc done beforehand.
- GOAL… Set your goal at a realistic amount. And always make sure its enough to cover all your costs of delivering on your perks. Less in more….
- AUDIENCE… Reach out to your audience before you launch. This can be through social media, email, word of mouth. Its time consuming, so be prepared for the fight. Its a marathon and not a sprint.
I’m happy to take any questions you may have and will do my best to answer them in the comments below.
Good Luck and happy crowdfunding!
Follow me on Twitter @jamesmellor22
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New documentary coming soon @flightfoodtrip